Campaigns Part 2 - Campaign Create and Type

Updated: April 23, 2024

In the last article, Campaigns Part 1, we introduced campaigns and its benefits. In this article, we continue in our campaign series and begin with creating a new campaign.

This series will be broken into various articles covering all of the campaign's configurations based on the campaign's setting sections. In this article we cover campaign creation and selecting a campaign type.

Go to: Contact Center > Campaigns

Click Create Campaign to begin.

Campaign Type Section

Campaign Type. Campaign type refers to the type of campaign to be created. Essentially, there are two types: Predictive/Power and Preview. A predictive/power selection enables the campaign to auto-dial multiple contacts at a time. A preview selection enables the user to manually dial contacts.

Predictive: Utilizes algorithms & statistical models to predict agent availability & call connections that determine the number of channels to dial per agent. 
Power: Provides a set number of channels per agent to choose from to be dialed on the campaign.
Preview: Provide a preview of the contact before the agent manually initiates the call.

Next Article: Campaigns Part 3 - Basic Settings